YANDEX GOES VIRAL: INSIDE THE TRENDS THAT TAKE OVER RUSSIA ROCK

From meme-worthy dance challenges to online shopping sprees fueled by viral recommendations, Yandex has become the heart of what's trending in Russia. This massive tech conglomerate, with its network that rivals Google, acts as a window into the nation's collective consciousness. What catches fire on Yandex often spills over to real-world interacti